Cookie Policy
Last updated: 18 March 2026
1. Introduction
This Cookie Policy explains how The Very Good Telephone Company Limited (“we”, “us”, “our”) uses cookies and similar technologies on our website simtoroam.com (“Website”). It should be read together with our Privacy Policy, which explains how we process personal data.
By using our Website, and where required by law by providing your consent through our cookie banner or preference centre (powered by Complianz), you agree to our use of cookies as described in this policy, depending on your choices.
2. What are cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work, to improve their efficiency, and to provide information to the site owners.
Cookies can be:
- First‑party cookies – set by us via simtoroam.com.
- Third‑party cookies – set by other organisations (for example Google, Facebook, Pinterest, TikTok, Stripe Link, PayPal).
- Session cookies – which expire when you close your browser.
- Persistent cookies – which remain on your device for a defined period or until you delete them.
We also use similar technologies such as pixels, scripts and tags, which work in a comparable way to cookies.
3. How we use cookies
We use cookies and similar technologies for the following purposes:
- Strictly necessary cookies
- Enable core Website functionality and security, such as page navigation, secure login, shopping cart and checkout, fraud prevention and user account management.
- Without these cookies, the Website and our services cannot function properly. They cannot be switched off via our cookie banner (but you can still block them in your browser, which may break the site).
- Preferences / functional cookies
- Remember choices you make, such as language, region, login status and your cookie preferences set via Complianz.
- Provide enhanced and more personalised features.
- Analytics / performance cookies (Google Analytics)
- Help us understand how visitors use simtoroam.com, so we can improve our content and services.
- For example, these cookies collect information about which pages are visited, how long visitors stay, and any errors encountered. Data is generally aggregated and does not directly identify you.
- Advertising / targeting cookies (Facebook, Pinterest, TikTok, etc.)
- Help us deliver relevant marketing and measure the effectiveness of our advertising campaigns.
- These cookies may be set through our Website by our advertising partners and social media platforms. They may be used to build a profile of your interests and show you relevant adverts on other sites or apps.
- Payment / checkout‑related cookies (Stripe Link, PayPal, etc.)
- Support secure payment processing and help prevent fraud.
- These cookies are usually set by the payment service provider and are necessary to complete transactions and remember certain payment‑related choices.
4. Cookies we use
The specific cookies and their lifetimes may change from time to time. The following table is an example structure and includes typical cookies used by the services you mentioned. Your actual list should be generated and kept up to date (for example, via Complianz).
| Cookie name (example) | Provider | Purpose | Type / Category | Duration |
|---|---|---|---|---|
| cmplz_policy_id, cmplz_consented_services | simtoroam.com (Complianz) | Store your cookie preferences and consent choices | First‑party, functional | Up to 12 months |
| ga, _ga* | Google Analytics | Distinguish users and sessions for analytics | Third‑party, analytics | Up to 2 years |
| _gid | Google Analytics | Short‑term user distinction for analytics | Third‑party, analytics | 24 hours |
| _gat or similar | Google Analytics | Throttle request rate to Google’s servers | Third‑party, analytics | 1 minute |
| _fbp | Meta (Facebook) | Deliver and measure advertising across Meta services | Third‑party, advertising | 3 months |
| fr | Meta (Facebook) | Support ad delivery and retargeting | Third‑party, advertising | 3 months |
| _pinterest_sess, _pin_unauth | Enable Pinterest features and advertising | Third‑party, advertising | Varies | |
| _tt_enable_cookie, _ttp | TikTok | Measure and improve TikTok advertising campaigns | Third‑party, advertising | Up to 13 months |
| __stripe_mid, __stripe_sid | Stripe / Stripe Link | Enable secure payments and prevent fraud | Third‑party, necessary/functional | Up to 1 year |
| ts, ts_c, x-pp-s, _paypal-session | PayPal | Enable secure PayPal payments and help prevent fraud | Third‑party, necessary/functional | Varies |
| woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* (if applicable) | simtoroam.com | Manage cart and checkout functionality | First‑party, necessary | Session/varies |
For more information about how these third parties use cookies and your data, please refer to their own privacy and cookie policies.
5. Legal basis and regional rules
We operate internationally and aim to comply with applicable laws in the regions where our users are located, in particular:
- UK and EU/EEA (UK GDPR, EU GDPR, ePrivacy rules):
- We request your consent before placing non‑essential cookies (such as analytics and advertising cookies).
- Strictly necessary cookies are used based on our legitimate interest in providing a secure and functional Website and service.
- Complianz is used as our consent management platform to record and manage your choices.
- Other regions (including US and Canada):
- Where local laws require consent for certain cookies or targeted advertising, we will rely on your consent collected through our cookie banner or settings.
- In other cases, we may rely on our legitimate interests, while still giving you the ability to opt out of certain cookies and interest‑based advertising as described below.
Because laws and guidance continue to evolve worldwide, we may adjust how we use cookies and collect consent over time and will update this policy accordingly.
6. How to manage your cookie preferences
You have several options to control cookies and similar technologies:
- Via our cookie banner and settings (Complianz)
- On your first visit to simtoroam.com, you will see a cookie banner.
- You can accept all cookies, reject non‑essential cookies, or manage your preferences by category (e.g. necessary, preferences, statistics, marketing), depending on your region.
- You can change or withdraw your consent at any time by clicking on “Cookie Settings” or a similar link in the footer of our Website (where available).
- Browser settings
- Most web browsers allow you to view, delete or block cookies, and to block cookies from specific sites.
- If you set your browser to block all cookies, certain parts of our Website may not function correctly.
- Opt‑outs for interest‑based advertising
- You may be able to opt out of interest‑based advertising from participating companies through tools such as:
- European Interactive Digital Advertising Alliance (www.youronlinechoices.eu),
- Network Advertising Initiative (www.networkadvertising.org/choices/) (US),
- Digital Advertising Alliance (optout.aboutads.info).
- You may also manage ad preferences directly in platforms like Google, Facebook, Pinterest and TikTok.
7. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no accepted industry standard for how to respond to DNT signals, so we do not respond to them at this time. If this changes in the future, we will update this policy.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, our services, or legal requirements in the UK, EU and other regions. When we make material changes, we will update the “Last updated” date at the top and may also provide a more prominent notice (such as a banner or pop‑up) on our Website.
9. Contact us
If you have any questions about our use of cookies or this Cookie Policy, you can contact us at:
- Company name: The Very Good Telephone Company Limited
- Website: simtoroam.com
- Email: [your privacy/contact email]
- Postal address: [your registered address]
- Telephone: [your contact number]
If you tell me whether you use any other marketing or analytics tools (e.g. Hotjar, Microsoft Clarity, email marketing platforms), I can add those explicitly as well.